Say No to Handbills

The problem with doing a compaign to advocate saying no to handbills, is that you can't do handbills. You'd probably have to wear boards hung over your shoulders or hold up banners while the crowds go by. But still, I hate handbills.

Because handbills are expensive. To the marketing team, they may be one of the cheapest ways of advertising, but it's putting all the resources into the wrong places. Each sheet of handbill may only cost that much money, but they also warrant only that much attention. A victim walks by, collects a handbill, glances at it, walks to the corner, and tosses it - perhaps onto the floor. Worse still, passers-by taking pity on those whose work is the distribution of handbills, take a copy of the handbill only so that they can toss it off into a dustbin two metres away. All this when the industry does not assure us where all this paper is coming from. Are trees replanted for every tree fell for this? Business is disgusting.

Why not give out packets of tissue paper, or postit-pads or something that is of more use to the potential consumer? If you just want to get seen, why not get someone to hold up signboards or dress up so that you get the attention? Please please don't do anymore killer marketing campaigns...

Advertising agencies, please!