Capitalism is beautiful in that it sums up all organizational objectives into the optimization of one single variable - profit.

Profit can be affected by costs, access to supply and availability of demand. Demand drives the demand for demand - and causes marketing and advertising to stimulate, as well as create demand. This causes a lot of people to want things they don't need. This excessive consumption is what causes a strain on the natural balance of things around us - the main one being the Environment.

I think stimulated demands are not healthy. Neither for the planet, nor on a personal level. People end up spending their lives chasing things that they don't really want. I think it is fair to win over a competitor's market, or to open up a new market with a new product that answers an undiscovered need. But to create a desire for a good where there is no real need, is plainly profiting on the goodness of the earth.

There is just so much resources on earth. If someone needs to get really rich, someone's gotta give. And now Nature's giving, and giving too much.