The Artist responds to a world of infinite detail to create lofty ideas, while the Scientist responds to lofty ideas to create a world of infinite detail.

And as they say. the devil is in the details.

Art is a lie that makes us realize truth, at least the truth that is given us to understand. The artist must know the manner whereby to convince others of the truthfulness of his lies.” (The Arts, Picasso Speaks, 1923)

It is the theory that decides what we can observe....(Albert Einstein)


The Consumer gets caught between both and sees nothing but the truth - even when it is a lie.